I’m a specialist in the field of sustainable fashion with over ten years experience. I share my knowledge about sustainability through writing, consulting & teaching. I’m also developing a Clothing as a service model for the fashion industry and I consult companies how to create new service-based business models within this system.
I share my views on sustainable fashion through Vihreät Vaatteet website, a database for sustainable clothes established in 2008 (in Finnish).
My background is in design and I have worked as a fashion designer for several years both in the world of sportswear and work wear. During years 2008-2011 I ran a sustainable fashion webstore. In 2010 I founded the clothing label Nurmi, which was one of the forerunners in sustainability and transparency. The label was in operation during years 2010-2015.
More about my work on LinkedIn.
anniina.nurmi ( a-t ) gmail.com
+358 (0)50 412 2321
Currently on maternity leave.