I created the visual identity & branding for Kanavan panimo – a new brewery from Vääksy, Finland.
The Kanavan panimo brewery is located at an old dairy right next to the Vääksy canal which the town is most know for. The brewery wants to honor its roots by bringing the local craftsmanship back to life. Kanavan panimo is a family business with two brothers, Jukka & Janski, and their father Kyösti Karlstedt. They use the best local ingredients when brewing beer with honest and clean flavors.
The logo stems from the Vääksy canal and its sluice gates: the wavy surface of the rising water and gates which pace the movement. The visual identity has its roots in the surrounding nature, the history of Vääksy and the stories and background of the founders.